With digital marketing both making and breaking businesses across the globe, advertising is so much more than clever slogans and editorial space. In this post we discuss PPC and Google Adwords and how they can benefit your business.
PPC refers to pay-per-click marketing, a way of using online search engines to advertise your company, drive traffic and generate clicks to your website. Instead of relying on clicks generated organically, PPC allows you to raise the rank of your existing website and promote and advertise your products or services with more flare and a larger audience.
It’s all about creating adverts that will entice potential customers and make them really want to click on your website. Once they’re up and running, every time your ad is clicked you will pay the search engine a small fee. The great thing about this type of advertising is that you will only ever have to pay for your advert if a someone clicks on it.
If you’re looking to promote your business nationally, PPC can be a great advantage. Although it can take a bite out of your marketing budget (depending on how much you are willing to fund it and how much of your revenue wants to be formed from PPC advertising). Consider spending a little more on your ads if they’re going to bring in considerable profit – spending £10 on an ad may seem excessive but getting a £300 sale may just be worth it.
Pay-per-click advertising is a great alternative to traditional marketing tools as it is completely measurable and controlled. The immediate results that you can compile will show you if you’re doing something wrong – if you need to rewrite an ad – if you’ve written the perfect bit. You are also, more importantly, able to monitor your ROI and track conversions while checking your continuous performance.
Google Adwords is a free tool from the giant search engine that enables you to build up your advertising. Here you are able to check on any specific keywords or phrases as well as organising your ads into any specific groups. It also has a fantastic tutorial, so if you’re new to it all, you can pick it up really quickly! To sign up all you need is a Gmail account and an idea for your business’ digital marketing.
Adwords is incredibly cost-effective as it benefits from the ability to set a daily budget and keep an eye on exactly what you want to spend. Your campaign performance will be optimised over time as you get to grips with the software, making your ads as accurate and as relevant to a user’s search query as you can. This is super important. The best way to make the most of your PPC advertising is to really tap into the minds of your customers and help them find exactly what they’re looking for in your business.
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