As mobile usage has soared, mobile web design has now become an essential part of the website development for many businesses. There are key areas to focus on when optimising the design of a mobile website.
An awareness of the specifications of popular mobile devices can help when determining the most appropriate screen resolution. Mobile web pages should also be broken down into smaller portions and text placed in a single column which can be scrolled down and read easily. As there’s less content required on a mobile website, the quality of the content can be enhanced.
A simple design will aid usability when it comes to navigation and text links should be utilised to reduce the drain on resources. Short URLs, radio buttons and lists are effective as this will reduce the need for the mobile user to type in a lot of information. Pop ups should also be avoided as they are likely to be unsupported on mobile browsers and can also be unpredictable.
Websites have become an integral part of any business, whether an e-commerce business or brick-and-mortar. Marketers have realised the essence of having sites for easier marketing and interaction with clients. A large number of business owners, however, have been avoiding a very crucial aspect while building their websites; not making them mobile friendly. Some business […]
For most social media marketers, the New Year means a new marketing strategy linking to new products, new services and new ways of engaging with potential and existing customers. Making the most out of the data you have already collected about your customers will really see your social media marketing thrive during 2015. In this […]
If your website isn’t optimised for mobile then you’re damaging your sales and your reputation. In fact, studies have shown that 57% of mobile users will abandon a website if it takes more than 3 seconds to load and 30% will abandon a transaction if the shopping cart isn’t mobile friendly. Indeed, with mobile internet […]
