AdWords Express, Google’s paid search tool for small businesses, has been made more streamlined and attractive as part of a general push to make everything Google “more beautiful and efficient”, according to the Inside Adwords blog.
The dashboard has been redesigned to allow the user to see at a glance how many views, clicks or calls an ad has generated, with a line graph showing its performance over time and a pie chart for instant budget monitoring. The sign-up process has been streamlined to three steps, and you can now preview your ad in real time.
The blog attributes the changes to feedback from small businesses owners who said they wanted to spend less time looking for what they needed.
The New Digital Landscape in 2025 2025 is a more dynamic digital world than ever, with changes to search engine optimization and pay-per-click advertising moving at lightning speed. As artificial intelligence becomes embedded in both SEO and PPC, businesses are using smarter automation and data-driven insights to reach their audience and get noticed online. Voice […]
In the world of digital marketing, there are typically two major players in attracting website traffic. They are SEO and PPC (pay-per-click) advertising. There are some pros and cons of PPC and SEO; in a perfect world, your company has to incorporate both into your strategy for online marketing. The process of SEO can sometimes […]
If you have a modern business, creating an on-line presence is no longer an afterthought – it’s now one of your main concerns. It’s not just about creating a proper website anymore, but also about getting it in the front of potential clients. There are essentially two approaches to generating website traffic: organic (SEO) and […]