Despite recent concerns about biased online content masquerading as disinterested commentary, content marketing is very much alive and well in the online community.
A recent infographic posted by Demand Metric suggests 90% of organisations use content to market products, on average spending more than a quarter of their budget on content. 78% of marketing chiefs told researchers they see custom content as marketing’s future. Furthermore, providing this unbiased and intriguing content has drawn the attention of many marketers to the services of Demand Metric. Supplying genuinely helpful free e-books, presentations, webinars and templates are similarly effective tactics for drawing in potential customers.
The infographic also suggested social media and blogs occupy 23% of all online time, and, on average, company blogs create a 67% increase in leads. The more informative and less PR-oriented they are, the more effective blogs will tend to be.
Search isn’t what it used to be. People don’t just “Google it” anymore. They ask ChatGPT, scroll TikTok, check Reddit, or let their smart speaker do the thinking. If you’re only optimising your business for Google, you’re leaving money—and traffic—on the table. If search is a battlefield, then your job is to plant flags everywhere. […]
Establishing a digital footprint is key for your locksmith business. By using the right keywords, you can enhance your search engine positioning and attract local customers. Locksmith SEO Search engine optimisation (SEO)—or search engine optimization if you’re in the U.S.—is essential for any locksmith business. Locksmith SEO involves optimising your website content, on-page SEO, and […]
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