Despite recent concerns about biased online content masquerading as disinterested commentary, content marketing is very much alive and well in the online community.
A recent infographic posted by Demand Metric suggests 90% of organisations use content to market products, on average spending more than a quarter of their budget on content. 78% of marketing chiefs told researchers they see custom content as marketing’s future. Furthermore, providing this unbiased and intriguing content has drawn the attention of many marketers to the services of Demand Metric. Supplying genuinely helpful free e-books, presentations, webinars and templates are similarly effective tactics for drawing in potential customers.
The infographic also suggested social media and blogs occupy 23% of all online time, and, on average, company blogs create a 67% increase in leads. The more informative and less PR-oriented they are, the more effective blogs will tend to be.
Keyword stuffing is the least of your worries. These overlooked mistakes are killing your rankings It’s 2025, and many businesses are still making the same old SEO mistakes without even realising. In today’s world, search engines are more intelligent and ranking takes more than just sprinkling a few keywords on your pages. If you want […]
The New Digital Landscape in 2025 2025 is a more dynamic digital world than ever, with changes to search engine optimization and pay-per-click advertising moving at lightning speed. As artificial intelligence becomes embedded in both SEO and PPC, businesses are using smarter automation and data-driven insights to reach their audience and get noticed online. Voice […]
Search isn’t what it used to be. People don’t just “Google it” anymore. They ask ChatGPT, scroll TikTok, check Reddit, or let their smart speaker do the thinking. If you’re only optimising your business for Google, you’re leaving money—and traffic—on the table. If search is a battlefield, then your job is to plant flags everywhere. […]
