Benefits of using WordPress

28 Jun 2016

WordPress started out in 2003 as a popular blogging tool, but many people are now using it as a platform for their website. Gone are the days when building a website was an expensive and complicated process, only possible for experienced computer programmers to achieve. More and more people are now saving money and building […]


Reasons Why Your Website Should Be Responsive

09 May 2016

Reasons Why Your Website Should Be Responsive Mobile internet usage has been increasing over the years and according to the Morgan Stanley report on the same issue, mobile usage was projected to match desktop usage before the end of 2014. True to his analysis, this appears to have been achieved and it seems there are […]


Why Should Your Business Be Using Google Maps?

09 Mar 2016

According to a recent report by Google, a whopping 97% of consumers will search for business information online. While a website acts as a 24/7 calling card for your business, there are several other things you need to set-up in order to have a strong online presence. Google maps is a powerful tool for business […]


How to Write Perfect Web Copy

04 Mar 2016

 Successful marketing’s more than just a presentation of facts! Website content must sparkle like a gemstone, engage customers and reinforce brand. But flowery writers beware! The best content’s actually very simple. The web’s a place for users to achieve goals and, faced with considerable choice, if you fail to capture your audience, a mouse click […]


Have you Considered Remarketing Your Business?

29 Feb 2016

Some customers never go back to a company after their first visits. Such clients already know what the companies offer, and it is important to try and bring them back. Remarketing entails an advertising and sales strategy that will help you maintain contact with customers after they visit your firm. It is a marketing concept […]


What is Conversion Rate Optimisation?

15 Feb 2016

Conversion rate optimization (CRO) turns your website visitors into actual customers and this can happen on any page on your site including your blog page as well as on social media. CRO is the process of making your site hit the right mark, to increase the chances that your visitors will complete a specific action, […]


How to Drive Traffic to Your Site Using Instagram

14 Oct 2015

The rise of visual social media platforms such as Instagram, Pinterest and Vine has really changed the way that businesses approach their content marketing strategies. Although voice is a major part of getting your business’ ideas heard, visual communication such as images of products and memes relevant to the industry can also give your customers […]


Top Blogging Tips for Businesses

25 Sep 2015

Producing a business blog is an excellent way of advertising your company profile as well as driving inbound marketing. Here are some top tips to get the most out of your blogging by making it work as a powerful business tool. Keep it Targeted Your blog is you 24 hours, seven days per week shop […]