Producing a business blog is an excellent way of advertising your company profile as well as driving inbound marketing. Here are some top tips to get the most out of your blogging by making it work as a powerful business tool. Keep it Targeted Your blog is you 24 hours, seven days per week shop […]
In a world of digital marketing, when was the last time you considered PR? I mean real good, old-fashioned, solid PR, not content marketing, blog posts, or social media, where your company brand gets mentioned a couple of times. Whether your company is online, or a bricks and mortar establishment, it should still play a […]
There are quite a few ways that social media is used by search engines, especially Google, which is cute due to the fact that it was only around four years ago that Google were saying they would not use social media to index and rank the entries on in their search engine because social media […]
Setting up a Facebook page can be a great way to promote your business. The page can be used to make potential customers aware of your company, as well as keeping existing customers up to date with the latest products and services. When setting up your business page, it is a good idea to use […]
In recent years, local SEO has risen in importance – due to the latest devices and browsers placing a greater emphasis on search results that reflect user preferences. Consequently, regarding search results, the specific location of a user are increasingly likely to be used to determine relevant information. Effective Local SEO Can Work Like Advertising […]
Everyone has been on the receiving end of an unwanted email from a marketer, but from the senders point of view, if you know why people delete without reading, you can avoid the 3 main pitfalls and create a great email campaign. 1. Irrelevant Content The classic marketing email is written without much thought towards […]
YouTube’s own statistics show that the video-sharing website has more than 1 Billion users, and not only that but the number of hours people spend watching videos on YouTube each month is up an incredible 50% year on year. So, how can you capitalise on YouTube’s successful social platform? Starting out on YouTube As you’d […]