Blog posts can be interesting and powerful marketing tools to capture a certain target audience. They are highly engaging and are often fun to write. However, there is a misconception amongst beginners that simply writing about a relevant topic will automatically generate inbound hits and subscribers. In truth, there is a very real science to […]
Whether you’re writing a weekly blog or sending out daily social media posts ensuring that your content is sharable is essential. There are many advantages of upping your content game including increasing website traffic and engagement across each of your different platforms. 1. Be Visual Many people scuttling around on the internet become excited at […]
Why SEO is so Important SEO is crucial for any business and in most cases effective SEO is the difference between success or not. Search Engine Optimisation is not one simple task that should be performed, rather it is a package of work which has to be completed and continually monitored and changed in order […]
There are quite a few ways that social media is used by search engines, especially Google, which is cute due to the fact that it was only around four years ago that Google were saying they would not use social media to index and rank the entries on in their search engine because social media […]
In recent years, local SEO has risen in importance – due to the latest devices and browsers placing a greater emphasis on search results that reflect user preferences. Consequently, regarding search results, the specific location of a user are increasingly likely to be used to determine relevant information. Effective Local SEO Can Work Like Advertising […]
Remarketing vis-à-vis its current online-marketing definition is the process where a user leaves your website and then sees adverts for your website and your product on other people’s websites via their affiliate advertising. For example, you visit a website selling hair clippers, you leave that site to read a website on rabbit illnesses, and on […]
Good SEO is integral to good copywriting, if you don’t focus on it then your copy just won’t be seen. To understand what you need to do in terms of integrating effective SEO into your copy, you need to understand exactly how search engines rank their results. First of all they look for relevancy. This […]
There’s no secret trick to a web page that will bring customers back again and again, but there are certain steps you can take to greatly improve your site. One of the key things to consider is making the site as user-friendly and accessible as possible. Your site should have a simple, easy to use […]