Public relations has always been an offline communication tool, but it is now fast becoming an online marketing strategy for enhancing company sites, e-newsletters, and more. There are various benefits of online PR in relation to your business. Some of these benefits include: Generating traffic to your website Increasing SEO by including backlinks to a […]
It’s almost Christmas time and online retailers are actively looking to jump into high gear. If your business offers online shopping, then you will find the following tips useful for implementing search engine optimisation. Check out our top tips to ensure you don’t get left behind in the Christmas SEO game, The Importance of Search […]
Having a good Google+ page can really help with your businesses’>SEO (Search Engine Optimisation) score also, key to getting you onto the holy grail of the first page of results for Google. Below are some simple tips to spruce up your Google+ page. 1. Be Active Google rewards pages that post, so it is important […]
Blog posts can be interesting and powerful marketing tools to capture a certain target audience. They are highly engaging and are often fun to write. However, there is a misconception amongst beginners that simply writing about a relevant topic will automatically generate inbound hits and subscribers. In truth, there is a very real science to […]
Whether you’re writing a weekly blog or sending out daily social media posts ensuring that your content is sharable is essential. There are many advantages of upping your content game including increasing website traffic and engagement across each of your different platforms. 1. Be Visual Many people scuttling around on the internet become excited at […]
Why SEO is so Important SEO is crucial for any business and in most cases effective SEO is the difference between success or not. Search Engine Optimisation is not one simple task that should be performed, rather it is a package of work which has to be completed and continually monitored and changed in order […]
There are quite a few ways that social media is used by search engines, especially Google, which is cute due to the fact that it was only around four years ago that Google were saying they would not use social media to index and rank the entries on in their search engine because social media […]
In recent years, local SEO has risen in importance – due to the latest devices and browsers placing a greater emphasis on search results that reflect user preferences. Consequently, regarding search results, the specific location of a user are increasingly likely to be used to determine relevant information. Effective Local SEO Can Work Like Advertising […]