Re-marketing (sometimes also referred to as re-targeting) is one of the most powerful digital marketing tools available. With internet-based shopping and research dominating the marketing world today, it is essential that re-marketing becomes a feature of everyone’s digital marketing strategy, regardless of how large or small their business may be. How does re-marketing work? In […]
In this day and age, it’s imperative to never underestimate the importance of an online presence for your small business. Gone are the days of phone book listings and directories and in their place are Google search results and optimised map listings. Taking advantage by claiming your listing, now more than ever, can mean the […]
Digital remarketing, also known as retargeting, is one of the most powerful tools anyone can have in their digital marketing strategy; yet there is still some resistance to using this method of converting leads into sales. Some critics of this spectacularly successful strategy claim that remarketing is intrusive, but results suggest that it is regarded […]
Social media is big. Really big. So big that unless you have lived under a rock for the last few years it is impossible not to notice it. This year a study discovered that in 2016 there was about 2 billion users of social media. With numbers like that it is no surprise that nearly […]
Introduction Within the past two decades, the emergence of mobile phones has allowed technology to advance to a whole new level. The advancement of smartphones now allows consumers to browse the internet sitting on the sofa, in the car, anywhere they wish as long as they have a connection using WiFi or 4G. Websites have […]
Regardless of the size of your business, an effective online marketing strategy is essential in the modern age. In fact, research from Regalix suggests that 86 percent of businesses plan to increase their marketing budget this year, with video content, SEO, PPC and social media all ranking high on the list of priorities. However, the […]
There are now hundreds of ways you can improve your online visibility thanks to strategies such as content marketing, PPC, and social media, to name a few. But did you know that link building is one of the biggest aspects of search engine optimisation? In this guide, you can learn all about link building and […]
Any business looking for traction should first consider getting a different marketing approach and automating processes. Search engine optimization (SEO) is a modern and effective way to market a business and products online. This is one of the few methods that a business can use to increase visibility and to impact positively on image building […]