In the world of digital marketing, there are typically two major players in attracting website traffic. They are SEO and PPC (pay-per-click) advertising. There are some pros and cons of PPC and SEO; in a perfect world, your company has to incorporate both into your strategy for online marketing. The process of SEO can sometimes […]
If you have a modern business, creating an on-line presence is no longer an afterthought – it’s now one of your main concerns. It’s not just about creating a proper website anymore, but also about getting it in the front of potential clients. There are essentially two approaches to generating website traffic: organic (SEO) and […]
If you ask any business person what the most important thing about their profession is, they will tell you it is getting more customers. The same case applies to those who own websites. They are always looking for ways to boost traffic to their sites. A business website works like an employee; only that it […]
Google Adwords gives you different ways to bid for your ads depending on the organisation’s objectives. Depending on what you are campaigning for, keyword bidding could focus on some different things including conversions, clicks, impressions or views. It determines your ad position in the Search Engine Result Page (SERP). Once an individual runs a Google […]
PPC, or Pay per Click, as it is known in full is a mode of advertisement in which businesses usually pay some money to search engines and other selected marketing platforms in order to have their businesses, services or products displayed by the latter as advertisements. As the definition suggests, PPC advertising is not free […]
Remarketing vis-à-vis its current online-marketing definition is the process where a user leaves your website and then sees adverts for your website and your product on other people’s websites via their affiliate advertising. For example, you visit a website selling hair clippers, you leave that site to read a website on rabbit illnesses, and on […]
Paid search advertising can be an effective web marketing strategy. The main challenge is to use it correctly and appropriately. Having adequate knowledge of AdWords campaigns lets you use Google’s tools effectively. If you’re new to the world of online advertising, read this article for top tips and ideas on successful paid search advertising. Select […]
Search Engine Optimisation (SEO) means ranking a website highly in the search results with the intention users will click through to the website. This means discovering users keywords to help gain a good index position. What are Search Keywords? Keywords are easily understood; most searchers try the shortest possible combination of keywords in their search. […]