Google has turned its attention to streaming music, by launching its Google Play Music All Access (or GPMAA for the sake of convenience). Previously, streamed music was available through Google Play, but it had to be bought via the system. This is now no longer necessary, and a wide variety of music can be listened […]
Most internet marketers track and analyse a series of measurements including visits to their sites, the amount of time people spend on their sites, how they got to the site and either downloads, conversions or downloads. However, the important part of taking in all this information is knowing what to do with it to improve […]
Earlier this month, Google unveiled the all-new Youtube One Channel. The new Youtube One Channel brings in a new video marketing strategy for users and a refined layout. Youtube now focuses on having users build a progressive and cohesive channel to expand your audience. After running several beta tests and garnering feedback from partners and […]
There is still a low take up of Google remarketing features in adwords, but remarketing is a very powerful tool if used correctly. Using remarketing you can target people who have visited your website, but for whatever reason did not purchase or make an enquiry. You can remarket to these people only making this a […]