A Beginner’s Guide to Facebook Advertising

Comunicazione social

Facebook has well over a billion users, which makes it one of the most obvious places to place an online ad. There are also several different options when it comes to choosing a Facebook ad, which can then be tailored to suit the type of audience you are trying to reach. The ad options include Marketplace Ads, Page Post Ads, Sponsored Stories and Promoted Posts.

Marketplace Ads

Marketplace Ads are typically the type of ad many small companies advertising on Facebook for the first time will choose. A Marketplace Ad is displayed on the right hand sidebar of a Facebook user’s newsfeed. Advertisers can decide where ad clicks lead to, which can range from a company page on Facebook or to an official website. Marketplace Ads can be targeted at Facebook users who live in a particular area, or at users that have interests that are relevant to what you are advertising. There are 25 characters to play with when creating a headline for your ad, and 90 characters for the description.

Page Post Ads

Page Post Ads appear in the same place as posts from your friends, and as well links and photos, videos can be included. Because Page Post Ads appear in such a prominent position, and they offer advertisers more variety in terms of content than Marketplace Ads, they tend to be more effective than any other type of advertising on Facebook.

Sponsored Stories And Promoted Posts

When a Facebook user has taken an interest in a page recently, this info is utilised for a Sponsored Stories ad. Consequently, when a Sponsored Stories ad is displayed it will show up on the newsfeed of friends of the person who has engaged with the company’s page. The number of friends who have liked the page, for instance, will also show up on the ad. Sponsored Stories advertising can bring good results, because friends are more inclined to trust a company their friends do.

A flat rate is involved when paying for Promoted Posts. Only your fans and their friends will see Promoted Posts, and they look similar to Sponsored Stories ads. There’s also the option to boost a post, either to your fans and their friends, or to boost it to a targeted audience. The latter is the better option for a boosted post, as Promoted Posts do a similar job anyway regarding existing fans and their friends.

Have you ever used Facebook advertising to promote your business? Please leave your comments below…


5 Frightful B2B Halloween Marketing Strategies

28 Oct 2022

This Halloween, it’s time to face your marketing fears. Creating a frighteningly fresh approach to B2B marketing strategies takes blood, guts and insight into the digital marketing industry as a whole.  Here at Pinnacle Internet Marketing, B2B marketing is our bread and butter. We offer SEO, social media and web development to businesses worldwide. We’re […]


Q4 Planning: How to Get your Business Ready for Q4 and Finish the Year Strong

14 Oct 2022

What is Q4 Planning, and Why is it Important? ‘Q4’ Planning is the term businesses use to refer to the fourth quarter of the financial year. It starts on the 1st of October and ends on December 31st, before the start of the new financial year. For consumers, it may be a time to wind […]


Marketing Automation in Digital Marketing

09 Sep 2022

What is Marketing Automation in Digital Marketing? What is Marketing Automation? Marketing automation is a technique that uses software to automate a range of marketing processes within one platform. The core purpose of marketing automation is to enhance efficiency and convenience throughout the marketing process, from lead generation to customer retention. This process enables businesses […]