These days, social media is such a crucial part of promoting your business and brand that it is essential to develop the right tone of voice in order to capitalise on your marketing power. Social media such as blogs, Facebook and Twitter may well be the initial introduction of new customers to your business, and if you achieve the right tone you can make the right first impression.
Firstly you need to decide how you want your business to be perceived, and it is vital to come across as consistent and credible. For example, if your brand represents a conservative lifestyle for the over-50s, it’s no good using street slang and ‘youth-speak’, as this will simply not convince people or attract the right target audience.
Make sure your tone is approachable, interesting, and reflects well on your brand’s personality, and you will be guaranteed loyal followers!
When designing or marketing a new product, business owners across all industries will experience difficulty making decisions with certainty. Without a clear understanding of your customer’s motivations, intentions, desires and problems, creating a product that targets their needs becomes challenging. Market research refers to the process of gathering and analysing data from your target market. […]
Social media marketing requires goal-planning, an understanding of your audience, engaging content, optimal scheduling and consistent adaptation to be recurrently successful. A good marketing team can perform these actions competently but not always efficiently. With the help of s, specific tasks can be completed quickly and intelligently. At Pinnacle Internet Marketing, we provide social media […]
The 14th of February is a date that inspires billions of pounds in global spending. Through gift-giving and romantic experiences, individuals will purchase products and services in efforts to portray their love. Businesses have captured a huge opportunity to cash-in on consumer spending by flooding the market with Valentine’s Day advertising. To stand out from […]
