In an effort to improve the value of advertising on the network, Twitter is investigating the possibility of featuring a click-to-call button within sponsored tweets. Known as direct response advertising, this would do “as it says on the tin” and enable users to directly engage with the advertiser via a click. Twitter’s Vice President of […]
Now that Facebook wear the crown for biggest social network in the world, they are upping their game to head into new realms. Space is their next endeavour with the company in talks to purchase 11,000 drones that would provide internet access to isolated, developing communities. These advanced, solar-powered drones are built by Titan Aerospace, […]
Facebook have begun testing a new ‘highlights’ feed so you can skim through your friend’s most important life experiences with ease. The highlights feed update was pushed out to all ios users last weekend (21st-23rd February) and according to the app’s change log, didn’t include anything more than simple bug fixes. This clearly was not […]
Big news in the LinkedIn camp this week, the LinkedIn Publishing Tool is seeing more utilisation. The previously ‘influencer only’ tool for publishing longform posts is now available to all every single user within the LinkedIn network. Ryan Roslanksy, LinkedIn’s Head of Content Products has commented: “We’re really excited to actually open up this publishing platform and […]
There are lots of things you can do to improve your website’s visibility in the search engines (quality content, regular updates, valuable backlinks etc…) but what about the things that can have a damaging effect on your SEO? Get found out by Google for a low-quality website and you risk a falling PageRank, disappearance from […]
Today marks Safer Internet Day: a global event that takes place each February to promote awareness of the dangers of online technology. Organised by the European support network, Insafe, the campaign aims to educate teachers, parents and children about the risks and to encourage the safer use of the internet. In the run up to […]
With studies showing that Google+ is having an increasing impact on the SEO value of websites then there’s no better time to start improving your brand’s presence on the network. Other social platforms such as Twitter and Facebook are largely closed off to Google’s spiders by security restrictions and data protection. Yet, Google can easily […]
Conversion rate optimisation is the process of discovering why visitors to your website aren’t converting and then putting improvement measures in place. SEO, Search Advertising or a combination of both might be driving relevant, quality traffic to your website but if this traffic isn’t converting then time, effort and money is going to waste. When […]