There are lots of things you can do to improve your website’s visibility in the search engines (quality content, regular updates, valuable backlinks etc…) but what about the things that can have a damaging effect on your SEO? Get found out by Google for a low-quality website and you risk a falling PageRank, disappearance from […]
Today marks Safer Internet Day: a global event that takes place each February to promote awareness of the dangers of online technology. Organised by the European support network, Insafe, the campaign aims to educate teachers, parents and children about the risks and to encourage the safer use of the internet. In the run up to […]
With studies showing that Google+ is having an increasing impact on the SEO value of websites then there’s no better time to start improving your brand’s presence on the network. Other social platforms such as Twitter and Facebook are largely closed off to Google’s spiders by security restrictions and data protection. Yet, Google can easily […]
Conversion rate optimisation is the process of discovering why visitors to your website aren’t converting and then putting improvement measures in place. SEO, Search Advertising or a combination of both might be driving relevant, quality traffic to your website but if this traffic isn’t converting then time, effort and money is going to waste. When […]
According to Forrester Research, one minute of video is equal in value to 1.8 million words. Ok, that might sound like quite a claim but it cannot be ignored that 100 million internet users watch video online everyday and 46% of those people are likely to take further action on a website after viewing a […]
Depending on your advertising goal, there are various ways to optimise your Google AdWords campaign. You can optimise for impressions or conversions but when your goal is to drive traffic to your site then you’ll want to focus on improving your click through rate (CTR). Pushing up your click through rate will also indicate to […]
In another move to integrate the Google+ network with its other services, Google has made the email addresses of all Google+ users available to Gmail users. This means that Google+ users need only type the name of their recipient to have access to their email and be able to send them a direct message through […]
Isn’t it rather surprising that Twitter is yet to introduce a local feed? Testing began on a Local Discovery feature after the idea was sparked during the network’s Hack Week in April 2013. Yet us Twitter users are still going without. A Local Discovery feed would collate tweets from both followed and unfollowed users within […]