Blog & Resources

Keeping on top of the latest tips, news, and expert knowledge

Facebook Buying Drones to Connect Africa

05 Mar 2014

Now that Facebook wear the crown for biggest social network in the world, they are upping their game to head into new realms. Space is their next endeavour with the company in talks to purchase 11,000 drones that would provide internet access to isolated, developing communities. These advanced, solar-powered drones are built by Titan Aerospace, […]

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Facebook Introduces New Feature – Highlights Feed

28 Feb 2014

Facebook have begun testing a new ‘highlights’ feed so you can skim through your friend’s most important life experiences with ease. The highlights feed update was pushed out to all ios users last weekend (21st-23rd February) and according to the app’s change log, didn’t include anything more than simple bug fixes. This clearly was not […]

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LinkedIn Publishing Tool

26 Feb 2014

Big news in the LinkedIn camp this week, the LinkedIn Publishing Tool is seeing more utilisation. The previously ‘influencer only’ tool for publishing longform posts is now available to all every single user within the LinkedIn network. Ryan Roslanksy, LinkedIn’s Head of Content Products has commented: “We’re really excited to actually open up this publishing platform and […]

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6 Things Google Doesn’t Want to See

15 Feb 2014

There are lots of things you can do to improve your website’s visibility in the search engines (quality content, regular updates, valuable backlinks etc…) but what about the things that can have a damaging effect on your SEO? Get found out by Google for a low-quality website and you risk a falling PageRank, disappearance from […]

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Safer Internet Day

11 Feb 2014

Today marks Safer Internet Day: a global event that takes place each February to promote awareness of the dangers of online technology. Organised by the European support network, Insafe, the campaign aims to educate teachers, parents and children about the risks and to encourage the safer use of the internet. In the run up to […]

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Enhance Your SEO With Google+

05 Feb 2014

With studies showing that Google+ is having an increasing impact on the SEO value of websites then there’s no better time to start improving your brand’s presence on the network. Other social platforms such as Twitter and Facebook are largely closed off to Google’s spiders by security restrictions and data protection. Yet, Google can easily […]

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Improve your Conversion Rate

30 Jan 2014

Conversion rate optimisation is the process of discovering why visitors to your website aren’t converting and then putting improvement measures in place. SEO, Search Advertising or a combination of both might be driving relevant, quality traffic to your website but if this traffic isn’t converting then time, effort and money is going to waste. When […]

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5 Benefits of Video Marketing

23 Jan 2014

According to Forrester Research, one minute of video is equal in value to 1.8 million words. Ok, that might sound like quite a claim but it cannot be ignored that 100 million internet users watch video online everyday and 46% of those people are likely to take further action on a website after viewing a […]

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