Google Leads

Google’s new guaranteed leads service helps you reach people who use Google to search for the services that you offer. The best thing about it – you only pay if a customer contacts you directly through the ad.

 

How does Google Leads work?

Google leads makes it easier for customers to find and contact your business based on the services you offer. When a customer chooses to contact you through the ad, they simply click to give you a call. When you get a call from your ad, you’ll hear the message: “Call from Google.” That way, you’ll know which customers your ad is bringing in.

Google Guarantee

Once you are signed up to Google leads, depending on whether your business is Google Screened or Google Guaranteed your ads can start running. Being a Google guaranteed business makes you even more appealing to potential customers. It gives customers peace of mind that you have been vetted and approved by Google.

As a Google guaranteed business, if a customer is unhappy with your work Google may refund them on the job, they booked through your Google ad. Not only is this a great bonus for the customer, but it means you won’t have to pay out if things don’t go to plan. The current Google guarantee amount in the UK is £1500.

Benefits of Pinnacle Internet Marketing managing your Google leads:

• Google requires license and insurance certificates in order to verify you to be Google guaranteed. We will handle submitting all documents to Google for you.
• A fixed point of contact for all Google leads related issues.
• Fixed point of contact for returning any invalid leads.
• Advice and assistance with billing and administrative tasks.

How is Google leads different to PPC?

If you have heard of or already use Pay Per Click advertising, you may be wandering what the difference is between PPC and Google leads.

The main difference is that with Google Leads you only pay if the customer contacts you through your ad. PPC works by charging you every time a user clicks on your ad.

This is a fantastic benefit of Google leads, as you are much more likely to only be paying for leads that actually become customers.

Google Leads Management Pricing

A setup fee of £250 is payable for your Google leads campaign. Thereafter, Pinnacle Internet Marketing charges 20% of spend per month for managing leads.