If you are like many website owners, you appreciate the fact that understanding the popularity of trends and search terms is an excellent way to hone your current marketing campaign as well as to better understand what your competitors may be doing. You will be pleased to learn that this can now all be accomplished […]
What is the point in having a gorgeous, well-designed, user-friendly website if no one sees it? Driving the right kind of traffic to your website has many advantages but it needs to be the ‘right’ kind of traffic from correctly targeted customers in the mind-set to buy. Without traffic, how are you going to sell your […]
A blog can be one of the cheapest and most effective tools at a business’ disposal, providing free marketing, helping to give your company a clear voice and serving as an extra channel of communication with customers. In addition, blogs can help to increase sales and ensure that business owners keep up with the latest […]
With analytics and specialist metric tools a common occurrence on most websites nowadays, conversion rate optimisation and the process of engaging visitors with your content is more important than ever. As the first post in a series of blog posts about optimising your conversion rate we’ll discuss the basics of CRO and how it can […]
With digital marketing both making and breaking businesses across the globe, advertising is so much more than clever slogans and editorial space. In this post we discuss PPC and Google Adwords and how they can benefit your business. What is PPC? PPC refers to pay-per-click marketing, a way of using online search engines to advertise […]
With SEO a bigger driving force than ever in website development, guest blogging has become a great way to get your blog visible amongst the sea of similar sites. Whether you blog about beauty, healthcare, holidays, finance or vehicle maintenance be sure that there are people out there who also share a similar interest. In […]
With over 100 hours of content uploaded every minute, Youtube is a great addition to your social media marketing. Although achieving a high number of views and a dedicated following may seem like the main objective of having a Youtube channel, but ensuring that your content is top quality is imperative. Here, we discuss […]
With the rise of SEO (search engine optimisation), many company websites are taking the leap and adding blogs to expand their online presences and up their digital rankings. Whether you’re blogging for fun or growing your marketing efforts with new and original content, here we share our favourite tips for driving more traffic to your […]