There’s no secret trick to a web page that will bring customers back again and again, but there are certain steps you can take to greatly improve your site. One of the key things to consider is making the site as user-friendly and accessible as possible. Your site should have a simple, easy to use […]
Search Engine Optimisation (SEO) means ranking a website highly in the search results with the intention users will click through to the website. This means discovering users keywords to help gain a good index position. What are Search Keywords? Keywords are easily understood; most searchers try the shortest possible combination of keywords in their search. […]
Social media connects people together, helps them share their interests, encourages two-way communication and builds trust. It is one of the most powerful tools available for building a strong sense of belonging and collaboration. It is not a replacement for traditional marketing tools and techniques, but it can help you to extend your reach by […]
If you are like many website owners, you appreciate the fact that understanding the popularity of trends and search terms is an excellent way to hone your current marketing campaign as well as to better understand what your competitors may be doing. You will be pleased to learn that this can now all be accomplished […]
What is the point in having a gorgeous, well-designed, user-friendly website if no one sees it? Driving the right kind of traffic to your website has many advantages but it needs to be the ‘right’ kind of traffic from correctly targeted customers in the mind-set to buy. Without traffic, how are you going to sell your […]
A blog can be one of the cheapest and most effective tools at a business’ disposal, providing free marketing, helping to give your company a clear voice and serving as an extra channel of communication with customers. In addition, blogs can help to increase sales and ensure that business owners keep up with the latest […]
With analytics and specialist metric tools a common occurrence on most websites nowadays, conversion rate optimisation and the process of engaging visitors with your content is more important than ever. As the first post in a series of blog posts about optimising your conversion rate we’ll discuss the basics of CRO and how it can […]
With digital marketing both making and breaking businesses across the globe, advertising is so much more than clever slogans and editorial space. In this post we discuss PPC and Google Adwords and how they can benefit your business. What is PPC? PPC refers to pay-per-click marketing, a way of using online search engines to advertise […]