Search Engine Optimisation

Search Engine Optimisation

Improve the organic search results for your brand and content.

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As the reliance on search engines such as Google grow, more and more businesses are turning to SEO as a way to gain an advantage over their competitors online.

The constant changes in ranking algorithms (the process they use to analyse a website's reputation and ranking) mean that there's no specific 'one size fits all' offering to improve your position on a search engine. Using the most appropriate and lucrative techniques relevant to your business our specialists can optimise your website driving more traffic and increasing your conversion rate.

With expert competitor analysis and an examination of your existing website we can enhance how it's seen by multiple search engines. From off-site link building to the addition of on-site meta descriptions and keywords, our SEO services are the perfect addition to your internet marketing strategy.

1675 Keywords ranked in the top 5
305% Increase in traffic in 5 months
150% Increase in conversions in 5 months
2053 Cups of coffee consumed
  • Enhanced online visibility
  • Increased brand awareness and website traffic from online search engines
  • More leads from potential customers
  • Increased sales, revenue and therefore, profits
  • A dedicated SEO team who know the ins and outs of everything SEO
SEO Packages

Bespoke Plan

  • SEO Audit

    A technical and detailed review of your website, your search engine rankings, your website analytics and external backlinks. This is the perfect way to start an SEO campaign, to find out exactly what work has previously been carried out and how the website is performing.

  • Keyword Research

    We will use your competition and Google Keyword Planner to find the best search terms for your target audience. The keyword research phase is one of the most important phases within SEO optimisation.

  • On-Site Optimisation

    Our experienced and technical SEO team will optimise all on-page factors such as; code, imagery, content, metadata, website load speed and more.

  • Off Site Optimisation

    Off-site link building isn’t just building links to your website. It is building high quality, relevant links based on your location and industry, sending authority and power to your website.

  • Google My Business

    Optimising your Google My Business listing(s) is vital for dominating Local SEO.

  • SEO Strategy

    Creating a bespoke SEO strategy based on the competitiveness of each keyword targeted, and the specific needs of the client.

OUR PROCESS

1Consultation

First step, involving either a face-to-face, telephone or Skype meeting. We listen to you to understand your business and your requirements, your USP and the products/services you offer your clients. We also ask your expectations and KPIs to be achieved for the campaign to be successful.

Our SEO experts will carry out an in-depth website audit to find any problems that could stop the campaign from performing to its optimum. These issues may include; content issues, technical issues and low-quality backlinks. Our team can fix these issues but we can also pass on information to in-house (or external) web development teams.

A continuous process of on-page optimisation and improving all on-page attributes month-by-month. We use in-house on-page tools to analyse how changes we have made to your website affects your search rankings.

Our off-site SEO team at Pinnacle use manual outreach methods to find the highest quality and most relevant websites to link to your business. This not only increases your search rankings but also brings your website visitors from high quality relevant blogs.

We provide you with a SEO and Analytics report at the end of every month, including your change in rankings and the change in your website traffic. This is created by our client portal, and you can also login via our website every day if you wish.

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